Deskripsi Pekerjaan:

• Develop, implement, and oversee digital marketing strategies aligned with business objectives.
• Lead and manage the digital marketing team, including advertiser, copywriter, videographer, graphic designer, and marketing actor.
• Supervise the execution of digital marketing campaigns across various platforms, including social media, email marketing, SEO, and paid advertising.
• Monitor and analyze campaign performance using analytics tools to identify trends, opportunities, and areas for improvement.
• Manage the digital marketing budget to ensure efficient and effective use of funds.
• Collaborate with other departments to ensure integrated and cohesive digital marketing strategies
• Provide training and support to team members to enhance their skills and knowledge in digital marketing.
• Stay updated with the latest trends and technologies in digital marketing.
• Develop relevant and engaging content for various digital channels to increase engagement and conversions.
• Prepare and present regular performance reports to management.

Kualifikasi:

General :

• Technical Skills: Expertise in SEO, SEM, PPC, email marketing, social media marketing, and content marketing.
• Data Analysis: Proficiency in using analytics tools like Google Analytics, Looker Studio, etc.
• Campaign  Management:  Experience  in  designing,  executing,  and  optimizing  paid advertising campaigns.
• Content Creation: Strong writing skills for creating ad copy, blog articles, and social media content.
• Basic Design Knowledge: Familiarity with graphic design tools such as Adobe Photoshop and Illustrator, and video editing tools like Adobe Premiere or Final Cut Pro.
• Project Management: Ability to manage marketing projects from inception to completion.
• CRM Knowledge: Experience using CRM systems to manage customer relationships and optimize marketing strategies.
• CMS Knowledge: Familiarity with content management systems (CMS) like WordPress.
• Creativity and Innovation: Ability to generate creative and innovative ideas for marketing campaigns.
• Effective Communication: Strong communication skills to interact with the team, clients, and other stakeholders.

Experience :

• Minimum 5 years of experience in digital marketing, with at least 2 years in managerial or supervisory role.
• Proven track record in managing complex and results-oriented digital marketing campaigns.
• Experience in leading and managing a team of digital marketing specialists.
• Experience in the edutech or education industry is a plus

Education :

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a plus.
• Professional certifications in digital marketing such as Google Ads Certification, HubSpot, Content Marketing, or Facebook Blueprint are an advantage.
• Additional training or courses in digital marketing, data analysis, or project management are a plus.