Deskripsi Pekerjaan:

• Performance Analysis: Analyze performance reports from KOL agencies and social media agencies, focusing on the effectiveness of micro and nano influencers, and overall social media account performance.
• Content Creation: Develop engaging and relevant content that resonates with our audience and aligns with Astro's core values, tapping into current social media trends.
• Community Building: Grow brand mentions and build a vibrant digital community through strategic social media initiatives.
• Campaign Briefing: Create and deliver comprehensive briefs to agencies based on upcoming campaigns, ensuring alignment with Astro's objectives.
• Influencer Sourcing: Identify and engage with macro KOLs that drive business results and are in line with Astro’s brand values for potential sponsorships or partnerships that can enhance Astro's brand visibility.
• Account Management: Manage Astro's social media accounts, including responding to direct messages and engaging with followers.
• Trend Identification: Stay updated on social media trends and leverage them to benefit Astro’s brand presence and engagement.

Kualifikasi:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience in social media strategy and influencer marketing.
• Strong analytical skills to assess performance reports and extract actionable insights.
• Excellent content creation and community-building skills.
• Ability to create clear and concise campaign briefs.
• Experience in identifying and working with influencers.
• Proficient in managing social media accounts and engaging with followers.
• Up-to-date with the latest social media trends and best practices.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with the Indonesian market is a plus.