Deskripsi Pekerjaan:

Role Overview: The Programmatic Ads Specialist will manage and optimize programmatic advertising campaigns and other digital channels outside of Google, Meta, and TikTok. This role involves hands-on analysis, partner collaboration to understand performance metrics, and finding and sharing insights to enhance overall marketing efforts.

Key Responsibilities:

• Oversee programmatic ad campaigns, ensuring optimal performance and ROI.
• Deep dive into campaign metrics to understand performance drivers.
• Collaborate with programmatic partners to optimize strategies and troubleshoot issues.
• Share valuable insights and trends with internal teams to inform broader marketing strategies.
• Manage and source additional digital marketing channels such as ad networks.
• Monitor budgets and allocate resources effectively across channels.
• Stay updated on industry developments and emerging platforms to tap into. 

Kualifikasi:

Qualification Requirements:

• Bachelor's degree in Marketing, Advertising, or related field.
• Minimum of 3 years of experience in programmatic or other digital channel advertising.
• Strong analytical skills with the ability to interpret complex data sets.
• Experience in collaborating with external partners and vendors.
• Familiarity with various digital advertising platforms beyond mainstream channels.
• Excellent communication and interpersonal skills.
• Proactive, critical thinker with a curious approach to problem-solving.