Deskripsi Pekerjaan:

RESPONSIBILITIES

Market Research:

• Conduct thorough market research to stay updated on industry trends, competitor strategies, and customer behavior.
• Identify new opportunities and potential areas for growth.

A/B Testing and Analysis:

• Design and implement A/B tests for content, email campaigns, and social media posts.
• Analyze test results and provide actionable insights to improve engagement and conversion rates.

Data Analysis and Reporting:

• Utilize analytics tools (e.g., Google Analytics, MixPanel) to track and report on marketing performance.
• Create detailed reports with key metrics and insights for decision-making.

Content Planning:

• Develop a well-researched content plan that aligns with Fastrac’s goals and target audience.
• Create a content calendar with specific themes, topics, and formats.

Budget Management and Strategic Decisions:

• Review and allocate the marketing budget for ad spend and influencer partnerships.
• Make informed strategic decisions on resource allocation based on performance data.

Approval and Oversight:

• Review and approve content before it goes live.
• Provide feedback and guidance to ensure consistency and quality.

Kualifikasi:

QUALIFICATIONS:

• Proven experience in market research, A/B testing, or data analysis.
• Strong background in content planning and digital marketing.
• Ability to manage budgets and make strategic decisions on ad spend.
• Proficiency in analytics tools such as Google Analytics, MixPanel, etc.
• Excellent communication and collaboration skills.
• Highly organized with a strong attention to detail.

EXPECTATIONS:

Communication:

• Provide timely updates and feedback to the leadership and content teams.
• Participation in weekly or bi-weekly meetings to discuss progress and challenges.

Deliverables:

• Comprehensive market research reports.
• Detailed A/B testing plans and analysis reports.
• Data-driven insights and recommendations for improving marketing strategies.
• A well-structured content plan and calendar.
• Strategic budget allocation plans.

Collaboration:

• Work closely with the leadership and content teams to align strategies.
• Provide clear guidance and feedback to the content team for execution.