Deskripsi Pekerjaan:

Major Roles:

• Develop and execute marketing strategies.
• Lead digital marketing campaigns and brand-building efforts.
• Collaborate with the CEO, CFO, and COO to attract potential issuers.
• Lay the foundation for a full-fledged marketing department.

Detailed Responsibilities:

Strategy Development:

• Work with the CEO, CFO, and COO to create and implement innovative marketing strategies aligned with Prodana’s growth goals.

Lead Generation:

• Identify and engage potential SME issuers and investors through creative campaigns and targeted outreach.

Digital Marketing:

• Plan, execute, and optimize multi-channel digital campaigns (SEO, social media, email marketing).
• Manage website content, analytics, and online presence.

Content Creation:

• Create engaging and informative content (blogs, case studies, newsletters) that highlights Prodana’s value proposition and services.

Collaborate Across Teams:

• Work closely with the CEO and other executives to identify opportunities for growth and improve Prodana’s market positioning.

Data-Driven Decisions:

• Analyze campaign performance, track KPIs, and adjust strategies to ensure maximum return on marketing investment.

Kualifikasi:

• Bachelor’s degree in Branding, Marketing, or related fields.
• 1-3 years of work experience in marketing, preferably in the financial services or technology sector.

Skills:

• Strong organizational abilities to manage multiple tasks and prioritize effectively in a fast-paced environment.
• Proven ability to develop and implement marketing strategies.
• Strong digital marketing skills, including SEO, social media, and email marketing.
• Excellent communication and interpersonal skills.
• Creative mindset with a passion for innovation and growth.

Other Qualifications:

• Familiarity with the Indonesian SME landscape is a plus.
• Strong project management skills and the ability to manage multiple tasks simultaneously.