Deskripsi Pekerjaan:

• Research, identify, and generate new B2B leads through various channels (email, LinkedIn, web, apollo).
• Develop and manage lead generation strategies that drive high-quality leads ex. cold calling, canvassing, etc.
• Build and maintain a pipeline of prospective leads in the CRM (HubSpot).
• Collaborate with the sales team to create lead nurturing processes and campaigns.
• Conduct outbound prospecting (cold emails/calls) and follow-up on inbound leads.
• Qualify leads based on predefined criteria.
• Track and report lead generation metrics such as lead conversion rates and lead-to-opportunity ratio.

Kualifikasi:

• Proven experience in lead generation, sales development, or a similar role.
• Strong communication and interpersonal skills.
• Experience with CRM tools and lead generation platforms (LinkedIn Sales Navigator, Apollo, etc.).
• Ability to research target industries, companies, and decision-makers.
• Excellent organizational skills with attention to detail.
• Self-motivated and able to work independently.
• Experience in the HR Tech Industry preferred.
• Strong analytical skills for lead qualification.