Deskripsi Pekerjaan:

• Develop and execute a comprehensive e-commerce strategy that aligns with the overall retail business goals.
• Identify and capitalize on emerging trends and opportunities in the online retail space.
• Lead and inspire a team of online sales professionals, fostering a collaborative and high-performance culture.
• Set clear objectives, track performance metrics, and provide regular feedback to the team.
• Work closely with the merchandising team to ensure effective presentation and promotion of products on the online platform.
• Implement strategies to highlight key products and promotions.
• Implement initiatives to enhance the online customer experience, including user interface improvements, personalized recommendations, and responsive customer support.
• Collaborate with the marketing team to align online sales initiatives with retail marketing campaigns.
• Utilize digital advertising, social media, and other online marketing channels to drive traffic and sales.
• Coordinate with the inventory and logistics teams to ensure accurate product availability and timely fulfillment of online orders.
• Implement inventory optimization strategies to minimize stockouts and overstocks.
• Analyze sales data to identify trends, customer behaviors, and opportunities for improvement.
• Implement data-driven strategies to optimize conversion rates and increase average order value.
• Regularly assess and optimize the functionality and user experience of the online retail platform.
• Implement A/B testing and improvements to enhance overall online sales performance.

Kualifikasi:

• Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications is a plus.
• Proven experience in online sales and e-commerce within the retail sector.
• Previous experience in a leadership or managerial role.
• Strong understanding of digital marketing strategies, including SEO, SEM, and social media
• Excellent communication and interpersonal skills.
• Ability to adapt in a fast-paced, evolving environment.