Deskripsi Pekerjaan:

Role Overview: The Digital Ads Analyst will delve into the consumer journey across our digital platforms to identify patterns, anomalies, and opportunities. This role demands swift data analysis to uncover odd numbers or results, escalating issues when necessary, and providing strategic recommendations on ad spend and creative asset optimization.

Key Responsibilities:

• Analyze consumer engagement metrics such as reach, impressions, CTR, and conversion rates all the way to purchase.
• Quickly identify and investigate irregularities in campaign performance data.
• Provide data-driven suggestions on budget allocation and areas for increased investment.
• Evaluate creative assets and collaborate with the Creative team to optimize ad performance.
• Monitor and report on campaign performance, highlighting key insights and actionable items.
• Assist in troubleshooting tracking issues and ensuring data integrity.
• Stay informed about industry trends and best practices in digital advertising.

Kualifikasi:

Qualification Requirements:

• Bachelor's degree in Marketing, Statistics, Economics, or related field.
• Minimum of 2 years of experience in digital advertising analytics.
• Strong understanding of the digital consumer journey and marketing funnel.
• Proficiency in data analysis tools and platforms (e.g., Google Analytics, Excel).
• Excellent analytical and problem-solving skills.
• Ability to communicate complex data insights clearly.
• Proactive attitude with a keen eye for detail and a curious mindset.