Deskripsi Pekerjaan:

• Assist the CRM team in managing and executing daily CRM campaigns 
• Copywriting for CRM campaigns; Write and optimize copy for push notifications and other CRM touchpoints.
• Support customer data analysis for segmentation and personalization of campaigns to boost customer retention and engagement.
• Prepare and send CRM campaign performance reports and analyze results for improvements and optimization.
• Collaborate with marketing, product, and other teams on loyalty programs or other CRM initiatives.
• Ensure customer data quality by assisting in updating and maintaining the CRM database.
• Generate campaign and copywriting performance reports to evaluate which ones perform best and identify areas for improvement.

Kualifikasi:

• Final-year student or recent graduate in Marketing, Management, Business, Communication, or related fields.
• Strong writing skills. Ability to write engaging, error-free content in various tones and styles, especially for push notifications and short-form messaging
• Ability to come up with new and exciting ways to engage customers through copy.
• Familiarity with Microsoft Excel and other data analysis tools.
• Experience using CRM tools such as Insider, Braze, Kokatto, Qontak or similar platforms is a plus.
• Strong communication skills, both written and verbal.
• Ability to work collaboratively in a team, with analytical thinking and attention to detail.
• High initiative and ability to work in a dynamic environment.