Deskripsi Pekerjaan:

• Handle end-to-end execution process of marketing campaign blasts tailored to specific Sports events (e.g.: BRI Liga 1, Premier League, NBA, SPOTV, etc) through internal marketing channels, including but not limited to App Push Notification, Newsletter / Email Marketing, In-App Messages, and WhatsApp
• Collaborate with cross-functional teams, especially with the sports team, marketing communications, and other relevant entities within the specified industries to ensure the seamless execution of CRM initiatives and implementation of comprehensive marketing strategies.
• Create the reporting and analysis of channel push performance aiming to improve the business metrics
• Manage the channel & segment experiment to improve the performance

Kualifikasi:

• At least 4 years of experience in related fields of a fast-paced or high growth environment
• Hands-on experience in running CRM programs and infrastructure using MoEngage or other similar tools
• Sports Enthusiastic, willing to learn and work extramiles outside working hours
• Strong oral and written (copywriting) skills in Bahasa Indonesia & English
• Ability to understand and manage quantitative business metrics; experience with reporting on metrics to senior management
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills, well-organized, disciplined, and high initiative
• Experience in HTML / CSS / SQL is a plus