Deskripsi Pekerjaan:

CREATIVE/COPYWRITER SPECIALIST

As a Creative/Copywriter Specialist at our AI marketing agency, you will craft compelling, persuasive, and engaging written content, ensuring high-quality deliverables that aligns with client objectives and agency standards. This role involves strategic thinking, team leadership, and collaboration with our AI specialists, designers, and marketing strategists to create content that drives brand awareness, engagement, and conversions.

Work Scope

Creative Ideation:

• Write clear, persuasive, original copy for various marketing materials, including websites, emails, social media posts, blogs, and advertisements to capture attention and drive engagement.
• Develop scripts for video and audio content, ensuring they effectively convey the campaign's message.
• Develop creative concepts and content strategies that align with the client's brand voice, messaging, and overall marketing strategy.

Collaboration:

• Participate in ideation and brainstorming sessions, contributing innovative ideas and creative concepts.
• Work closely with AI specialists to integrate AI-generated insights and content recommendations.
• Partner with designers to ensure visual and textual content complement each other.
• Collaborate with marketing strategists to align copy with overall campaign goals and KPIs.

Client Interaction:

• Interpret client briefs and translate them into clear, impactful copy that meets client objectives.
• Participate in client meetings to understand their needs and expectations.
• Present and justify copy choices to clients and stakeholders.

Quality Assurance:

• Edit and proofread content for grammar, punctuation, style, and tone.
• Review and refine all copy to ensure accuracy, clarity, and high quality, adhering to project deadlines and brand guidelines.

Research and Trend Awareness:

• Conduct thorough research on clients' products, services, target audiences, and competitors to create informed and relevant content.
• Stay abreast on the latest trends in AI, digital marketing, and content creation to incorporate new ideas and best practices into your work.

Kualifikasi:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred).
• Proven experience (minimum of 2-3 years) as a copywriter, preferably in an advertising agency setting or similar environment.
• Strong portfolio showcasing successful campaigns and creative projects across various media.
• Excellent understanding of brand voice and the ability to adapt writing style accordingly.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
• Creative thinking and ability to generate innovative ideas and concept of the brand campaign.
• Strong research skills and the ability to quickly understand diverse industries and audiences.
• Excellent interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Flexibility to adapt to changing priorities and client needs.
• Knowledge of AI tools and technologies is a plus.