Deskripsi Pekerjaan:

• Develop and execute IT-focused content strategies aligned with business goals and product offerings
• Conduct research on IT industry trends to guide content relevance and strategy
• Analyze content performance and refine strategies to improve lead generation and ROI
• Ensure consistency in messaging across all platforms, aligning with technical voice and industry standards
• Work with SEO experts to optimize content for search engines
• Collaborate with engineers, product team, and marketing team to ensure content accuracy and alignment with updates
• Perform regular content audits to maintain relevance and accuracy

Kualifikasi:

• Diploma or Bachelor’s degree in Marketing, Communication, Computer Science, Information Technology, or a related field
• Proven experience as a Content Strategist or similar role
• Strong knowledge of IT industry trends and digital marketing practices
• Excellent writing and proofreading skills, able to translate technical jargon
• Strong project management skills with the ability to manage multiple projects
• Familiarity with CMS, analytics tools, and SEO tools
• Familiarity with content marketing tools such as HubSpot, SEMrush, or similar
• Willing to be based in Surabaya or Jakarta (placement will be in one of these cities)
• Experience in B2B technology is plus