Deskripsi Pekerjaan:

1. Develop, plan, and execute end-to-end social media content.
2. Manage content calendars, schedules, and deadlines to ensure timely delivery of content assets on AADK’s social media.
3. Produce high-quality and engaging written, visual, and multimedia content that resonates with the brand's voice and values.
4. Work closely with the creative team to develop content calendars and content.
5. Ensure the collaterals created are consistent with the branding guidelines.
6. Monitor and analyze content performance metrics using analytics tools, and make recommendations for improvement.
7. Identify social media trends and create digital marketing content to drive traffic and engagement.
8. Engage in daily conversations and interactions with consumers within AADK’s social media.
9. Research, analyze, and approach (end-to-end execution) KOL talent / UGC Content Creator endorsement marketing strategy to deliver successful ongoing and future campaigns.

Kualifikasi:

1. Attach your latest portfolio when you submit your application.
2. Have strong interest in food and beverage industry.
3. Experienced in creating social media strategies and planning.
4. Strong communication skills, both written and verbal, with internal and external parties.
5. Social media savvy: up to date with social media trends (Instagram and TikTok) and understand various social media tools and characteristics to market and monitor content.
6. Proficiency in using content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Capcut, or similar software.
7. Ability to work effectively in a fast-paced environment and meet tight deadlines.
8. Attention to detail and ability to maintain brand consistency.
9. Familiarity with analytics tools to track content performance and make data-driven decisions.
10. Fun and cheerful personality as you will manage a youthful cafe’s social media.
11. Willing to travel where necessary (Surabaya and Malang).