Deskripsi Pekerjaan:

Brand Strategy Development

• Define and implement brand strategies that resonate with makeup artists and the wider beauty consumer market.
• Ensure the brand is positioned strongly across all platforms and market segments, aligning with business goals.

Oversee Commercial Divisions

• Lead and manage the creative production, customer relations & partnership, and digital marketing & sales divisions.
• Ensure seamless collaboration between teams to deliver cohesive campaigns that enhance brand visibility and commercial success.

Brand Communication and Messaging

• Create and maintain consistent brand messaging across all platforms, including social media, marketing campaigns, and partnerships.
• Collaborate with the social media officer and copywriter to ensure all content aligns with brand voice and objectives.

Marketing Campaign Management

• Develop and oversee the execution of integrated marketing campaigns, from concept to implementation, ensuring alignment with brand goals.
• Ensure campaigns effectively target niche markets like makeup artists while also engaging end consumers.

Creative Production Supervision

• Lead the creative production team to ensure that all visual and creative outputs (videos, photos, graphics) align with brand identity.
• Maintain high standards in content production to build a strong, recognizable brand presence.

Digital Marketing and Social Media Integration

• Collaborate with the digital marketing and sales team to create cohesive online marketing strategies that boost brand awareness and drive sales.
• Oversee the social media officer and copywriter to ensure social media content supports broader brand objectives.

Partnership and Collaboration Development

• Work closely with the customer relations & partnership division to establish strategic partnerships that amplify the brand’s reach.
• Leverage partnerships to increase brand credibility, especially within the makeup artist community.

Market and Trend Analysis

• Stay updated on industry trends, competitor activities, and market behavior to identify opportunities for brand growth and differentiation.
• Use data-driven insights to adjust brand strategy and marketing efforts.

Budget Management and ROI Tracking

• Manage the brand marketing budget, ensuring cost-effective strategies while maximizing return on investment (ROI).
• Track and report on key performance metrics, including brand awareness, customer engagement, and campaign effectiveness.

Kualifikasi:

1. Bachelor’s degree in Marketing, Business Administration, Communication, or a related field. A Master’s degree is a plus.
2. Minimum 3-5 years of experience in brand management, preferably within the beauty industry.
3. Experience working with niche markets like makeup artists and familiarity with end consumer engagement.
4. Proven ability to lead cross-functional teams, including creative production, digital marketing, and customer relations.
5. Strong project management skills with the ability to oversee multiple initiatives simultaneously.
6. Extensive knowledge of brand positioning, consumer behavior, and marketing strategies.
7. Experience in digital marketing and social media strategies, with an ability to integrate these efforts into brand campaigns.
8. Strong creative acumen to lead visual and content creation that aligns with the brand identity.
9. Analytical mindset to track campaign performance and make data-driven decisions to optimize results.
10. Experience in managing partnerships, media relationships, and collaborations to enhance brand visibility.
11. Strong understanding of the beauty industry, specifically the MUA community, and an ability to create brand strategies that cater to this niche.
12. Willing to do WFO (Bandung)